![]() Reddit's CEO is acting with such a lack of empathy that he might as well be a machine. How lack of empathy from the top is causing a #redditblackout. ![]() It's no longer enough to hope for the best. Whatever you do, take this movement seriously. ![]() ![]() You can also use AI tools to help you repurpose content, ChatGPT is great at that. You can also repurpose content by modifying its format, by changing the medium, by rewriting bits and pieces or by slicing and dicing it to get multiple posts out of it. And it works, just today I saw a post I had seen a few months ago, the content creator just copied and pasted it, hook and all. Some content creators do it shamelessly, they'll just re-post the same post a few months later. You can use cheaper agencies, too - the more you shop around the more good value you can find.īut, as highlighted in the Bynder report, you can make it a point to repurpose more content. You can in-source more parts of the process (unless you're laying too many people off), and use agencies for the more specialised parts of the marketing life cycle. It might just be weeks, it might be months, but AI is not good enough to cut it with content creation from start to finish (yet). Yes, the time will come, but we're not there yet. There's the obvious answer, you can "use AI". So how are you going to get more content while reducing spend on agencies? One in two companies aims to *increase* their investment in content over the next few months, despite the downturn.īynder's latest state of content report was pretty unequivocal.īrands intend to spend more on content, but further on in the study we see that brands, ironically, are trying to reduce how much they're spending with agencies.
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